Biography karsanbhai patel nirma
This was an after-office business the one-man company would bicycle through the neighbourhoods selling handmade detergent packets door to door. Consequently, Nirma adopted backward integration strategy while introducing latest technology to its production facilities to offer a better product at a reasonable price.
Made without some phosphates, Nirma was also somewhat more environment friendly.
After establishing its leadership in economy-priced detergents, Nirma entered the premium segment, launching toilet soaps Nirma bath and Nirma beauty soap, and premium detergent Super Nirma detergent. Ventures into shampoo and toothpaste were not as successful, but the edible salt Shudh is doing well. Nirma beauty soap is one of the leading toilet soaps, behind Lifebuoy and Lux.
Nirma also has successful operations in neighbouring countries. InKarsanbhai started the Nirma Institute of Technology in Ahmedabad, which grew into a leading engineering college in Gujarat.
Karsanbhai Patel Profile
An Institute of Management followed, with the entire structure being consolidated under the Nirma University of Science and Technology inoverseen by the Nirma Education and Research Foundation.
The Nirmalabs education project, aimed at training and incubating entrepreneurs, was launched in Karsanbhai's two sons and son-in-law are now at leading positions in the Nirma organization: The new yellow powder was priced at Rs.
Karsan Bhai patel- Success Story of Nirma
Soon, there was a huge demand for Nirma in Ruppur GujaratPatel's hometown. He started packing the formulation in a 10x10ft room in his house.
Patel named the powder as Nirma, after his daughter Nirupama. ByNirma washing powder had become one of the most popular, household detergents in many parts of the country.
ByNirma was a major consumer brand — offering a range of detergents, soaps and personal care products. Nirma's network consisted of about distributors and over 2 million retail outlets across the country. Karsanbhai named the detergent powder Nirma after daughter Nirupama.
At that time domestic detergent market was limited only to premium segment and was dominated by MNCs. Karsanbhai Patel started door-to-door selling of Nirma and priced it at Rs.
The next available cheapest brand in the market at that time was Rs. Nirma revolutionized the whole detergent powder segment and in a short span of time created an entirely new market segment in the domestic detergent sector market.
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